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| English Virtual reality is the future of presentations and car sales |
The
best car I saw during automobility (better known as the Los Angeles
Auto Show) This week wasn't even real. To present its new completely
electric crossover, called I-pace, Jaguar brought the media together in a
studio with a dozen large tables in one room, there were HTC live
devices, as well as Dell Precision PCs, stereo headphones and joystick
controls.
Nextcar
bug ArtDebes Keep in mind that the journalists specializing in cars are
somewhat grumpy, in addition, the electronic music we heard on the
headphones while we waited for the presentation did not help at all.
Eventually, we entered an animated experience of what Jaguar called "the
first revelation in the world" of the vehicle concept I-pace. I'm sure
it won't be the last.
A
digital host presented the designer Ian Callum, who drew light on the
silhouette of the vehicle, which was built piece by piece in front of
our eyes. RV was also used to show how the battery packs are distributed
in the vehicle and how much space the trunk has. We use the joysticks
to rotate the 3d images.
In
addition to the special and spatial effects, how to give participants a
satellite vision of the West coast of the U.S. to demonstrate the
autonomy of more than 350 kilometers of the car, the most surprising
trick was to place each participant in the cockpit of a virtual I-pace,
first in the driver's seat and then in the rear. The details of the
interior, although they had a caricature aspect, made you want to
stretch your arm and touch them, even the elements as the logos on the
speakers were intact.
Showing the guts of the car in 3d
Although
all this was very impressive, the application of the RV that proved
most practical was the possibility of seeing the operation of electric
motors, suspended at the height of the line of sight of the
participants, providing an excellent 3d perspective. The demonstration
of the suspension system was so realistic that I instinctively receded
to avoid being hit in the head by a real size tire.
When
he concluded the RV part of the presentation, the real I-Pace appeared.
But you do not need to be a journalist to experience the vehicle via RV
as there is a mobile Jaguar app available in the App Store Viveport.
I
hope to see more presentations like this in the future, this
advertising strategy highlights the potential of RV applications for
automotive companies.
Imagine
trying different vehicles from the comfort of your own home, with the
possibility to perceive the dimensions of the interior. Car fanatics
could study engines, transmissions or suspensions, while geeks could
analyze the displays on the board or infotainment options. And shoppers
could see the cars in any combination of color and materials.
The
possibilities are limitless. And after I-Pace's presentation, I think
the RV will become a popular way for manufacturers to showcase their
cars, and it will be a good sales tool.
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